Who we work with
Where Stories Break and Brands Make Headlines
We’re not your average PR agency - we’re a newsroom built for brands.
At 72Point, we take brand stories and turn them into national conversations.
From idea to article, from insight to impact, our campaigns make the leap from creative concept to mass media coverage across print, broadcast, and digital news.
If it’s worth talking about, we’ll make sure the world’s talking about it.
Want to see some of our work?

Behind the Newswire
Want to know how it all works behind the scenes? Check out our explainer video.

Our Ethos
We Think Like Journalists. We Create Like Storytellers.
Every day, the media moves fast and so do we.
Our team is made up of editors, writers, producers, researchers, and creatives who know exactly what catches an editor’s eye and what keeps audiences scrolling.
We blend newsroom instinct with brand ambition to craft stories that don’t just fill space – they make space in the cultural conversation.
Story Creation – We uncover insights, trends, and truths that journalists love and audiences connect with.
Editorial Campaigns – Built with headlines in mind, designed for top-tier pickup.
Visual & Video Content – From on-location shoots to viral social edits, we turn your message into moments that spread.
Media Placement – With direct routes into national and global outlets, your story doesn’t just reach people — it reaches everyone.
The starting point for creativity
OUR SERVICES
We can be with you from the start to the end of your project. From brand strategy through to performance analytics, our team of experts have the media relationships and know-how to ensure your campaigns make the maximum impact.
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Our Reach. Your Reputation.
When you partner with 72Point, you’re plugging into one of the most connected media networks in the world.
We work daily with editors and journalists across The Times, The Guardian, MailOnline, The Mirror, The Independent, Sky News, and hundreds more.
Our job? To make sure your story lands where it matters most – with the audiences that move markets and shape opinion.
"...No matter the brief, 72Point always find a way to create a strong news angle that ultimately delivers impactful media coverage.”
Gareth Lucy - Communications Director, Essity

"We wanted to create an educational resource that provided lifesaving information, was accessible and easy to digest. We’re pleased with the final result, and we’ve had over 12,000 book orders in our first two weeks!”
Esther Kuku - Director of Communications and Engagement at Resuscitation Council UK

"The soundtrack to formula e work has been amazing. Not only has it delivered on excitement and engagement with a younger audience, but it's taken the brand into new media and new territory. Our praise is fully-charged!”
Suziey McCollum - Brand, Media and Internal Engagement Section Manager, Nissan

"For our Side Hustle Test they helped create an engaging and shareable campaign which drive 10,000s hits to our website. It was terrific and we're still dining out on it to this day.”
Paul Afshar - Marketing Director, Osome

"The combination of content - spanning video, social and news, worked perfectly together and drove lots of traffic to our all-important appeal page, smashing the target and surpassing all expectations!”
Guide Dogs - Communications Team

Why 72Point?
Because we don’t pitch stories — we produce them.
Because we’ve spent decades turning ideas into headlines that dominate the morning news run.
Because when we create for brands, we do it with the credibility of journalists and the creativity of storytellers.
Want to see some of our work?
Top tier media coverage
Mass media exposure for your brand
We deliver unrivalled levels of media exposure in the UK’s top national and regional titles.
















